- WHY RFGEN?
The Apple Watch has seen mixed reviews since its retail sales began on April 24. Slice Intelligence estimated that when the device was put up for preorder on April 10, 957,000 watches were sold, with the average cost per order being $503.83.
Like the iPhone, MacBook and other products made by Apple, the new watch is already big news. However, as is customary with products originating from the Cupertino, California, technology giant, the demand for the Apple Watch may significantly outweigh the supply.
"Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch," Angela Ahrendts, Apple's senior vice president of retail and online stores, said in a press release before the product was released on the consumer market.
Apple is certainly no stranger to supply chain issues. Whenever the company announces the launch of a new device, if consumers don't purchase them right away, there could be wait of weeks or months before the company is able to restock shelves. However, Apple is a perfect case study on supply chain logistics management.
Here are some best practices that can help a company effectively manage its supply chain activities and develop a stronger reputation in the marketplace:
Apple may be one of the world's most well-known technology companies, but even it isn't immune to challenges related to the supply chain. It may not be realistic to eliminate these kinds of issues completely, but there are certainly strategies that can be employed to minimize any detrimental impacts.