Even in tough global economic times, manufacturers keep their eyes open for opportunities to expand their operations into new areas. Emerging markets such as Brazil, China and Russia contain a wealth of potential clients for businesses to engage and form long-lasting, lucrative relationships with. However, entering a new market, especially one thousands of miles away from a manufacturer's base of operations, present numerous hurdles for companies to overcome in order to maximize their ROI. EBN Editor in Chief Suzanne Deffree explained that expanding a manufacturing business will increase the complexity of its supply chain, potentially derailing any benefits that could be gained by the move.
"It's no secret that emerging markets offer tremendous opportunities that mature markets no longer can," Deffree wrote. "But opportunity never comes without obstacle, and with these emerging markets come unique characteristics and challenges - characteristics and challenges that will only become more complicated as they flex and twist overtime and as business expands in each region."
According to Business Reporter's Dave Baxter, the globalization of economies will inevitably result in manufacturing environments and supply chains becoming more complex and difficult to properly manage. One way businesses can overcome these challenges is by taking steps to improve information sharing measures and better synchronize different aspects of operations. With mobile warehouse management and supply chain optimization software, manufacturers now have the resources to vastly improve these areas.
At the ground level, warehouse managers and employees can use mobile data collection tools to gather information regarding a number of factors, including inventory counts and shipment records. Business leaders can view this information immediately from a remote location, thousands of miles away. With this increased oversight capacity, manufacturing managers and executives can quickly spot any latency issues that could create larger problems down the supply chain. A manufacturing network that spans nations or even continents is especially prone to far-reaching delays if issues arise with production orders. By monitoring every stage of the supply chain, operators can quickly spot these errors and make the necessary adjustments.