Last month was the 40th anniversary of barcode data collection, and this data capture system continues to be the industry standard, clocking approximately 6 billion scans worldwide on an average day, Marketing Magazine reported. Although firms have a variety of automated data collection software solutions to utilize today, the standard zebra-line GS1 standard remains a proven, reliable option for companies operating in just about all business sectors.
- It is easy to use, ensuring that workers in all parts of the global supply chain can quickly and accurately gather information
- Its popularity, as its ubiquity makes it an affordable option for even the smallest of firms to use
- The technology's dependability, which enables businesses to know that the data being utilized to make important strategic decisions is timely and accurate
- Its versatility, since companies can use the technology for everything from checking prices to tracking shipments in real time
- The technology's price point, as the technology is affordable and enables businesses to hire fewer workers to collect information
As a result of its proliferation in diverse sectors such as retail, food service and manufacturing, Marketing Magazine reported that barcode data collection will likely continue to be the go-to standard for just about all enterprises in the foreseeable future.
"The last 40 years of GS1 Barcodes in the retail, food and grocery sectors has been the foundation of efficiency and accuracy in the supply chain from manufacturing and distribution through to the seamless delivery of product to consumers on supermarket shelves," said Ian Dunn, senior business manager at Woolworths, according to Marketing Magazine. "The next 40 years will be a great opportunity for other sectors to get involved to [realize] the many benefits and potential of GS1 standards. Having one global standard that is accepted and adopted by every player will undoubtedly protect the global supply-chain market."