Maintaining visibility of the supply chain provides company managers with the insight they need to make decisions and formulate plans. However, business stakeholders aren't the only people with questions. Modern organization may be wise to use the information generated by supply chain activities to keep consumers in the loop.
As e-commerce becomes more popular, marketers need to provide consumers with product descriptions that take the place of in-store evaluations. Usually this means providing accurate photo representations of merchandise on websites and detailed descriptions of features and performance. Online shoppers become more savvy everyday, however, and businesses need to mine different operations for relevant data.
Wine consumers consider a variety of factors when deciding on a purchase. A recent research report conducted by the University of Adelaide studied numerous purchasers at different phases of the supply chain to see what data lead to their final decisions.
One of the last things modern consumers want to hear is, "we don't have that product in stock." In the past, it was not uncommon for businesses to put merchandise on backorder and customers would wait without much in the way of complaint. Modern industry studies suggest, however, if a company doesn't have the item the consumer wants ready to go, they will not hesitate to move on to a competitor.
RFgen Software helps organizations reduce supply chain implementation costs and increase accuracy and efficiency with the industry’s most reliable and flexible mobile data collection software and supply chain automation solutions.
Digital technology is disrupting traditional operations and now every business is a digital business. The impact on supply chain management is particularly great. The digital supply network is more connected, intelligent, scalable and rapid.