A recent study by Forrester Research cited by Forbes found that nearly half of B2B buyers are making work-related purchases on the same websites they do shopping for personal business. Omnichannel is a method of organizing a company's front end client-facing side so that everyone gets the same experience. This means whether someone is B2B, B2C, a person in a store, online, using an app, etc. they are getting the same discounts and the same charges for shipping, along with the exact same time for goods to reach certain places. Having an excellent way of shipping products and keeping track of where items are located in a factory or a warehouse is crucial for this technique because people are going to want their goods sent to them quickly and efficiently. If a company wants to compete with a business like Amazon, which is already providing omnichannel services to companies that shop there for items, ranging from paper to heavy office equipment like printers and photocopiers, it needs to begin offering expedited delivery and other B2C services for items that are traditionally part of the B2B market.