Robert Brice

Robert Brice currently holds the dual offices of President and Chief Technology Officer for the DataMAX Software Group, Inc.

As President, he provides the leadership required to position the company at the forefront of the AIDC industry and the rapidly expanding mobile sector. He is responsible for developing and overseeing the company's strategic plans, while advancing the company's mission and objectives to promote revenue, profitability and growth as an organization. He further oversees company operations to ensure efficiency, quality, service, and cost-effective management of resources.

In his role as Chief Technology Officer, Robert is responsible for establishing the company's technical vision and leading all aspects of the company's technology development. To enable this vision, he has built and manages a top-flight team of enterprise mobility experts with specialization in mobile technologies and enterprise resource planning (ERP) systems like SAP, Oracle, JD Edwards and more. He continues to lead this team in their efforts to anticipate and react to major technology changes, to ensure adherence to company technical standards, and to ensure the maintenance of company leadership in the competitive landscape through strategic R&D planning.

Robert is responsible for the design, development and go-to-market strategies for the RFgen technology. During his career he has acted as the channel manager for both domestic and international partner recruitment efforts; playing a key role in establishing the RFgen partner network in over 35 countries around the world. He has acted as a sales coach for internal sales teams as well as for the company's partners. He has been a featured speaker at International AIDC industry conferences in the U.S., China, Singapore, Indonesia, Australia, Belgium, Netherlands, and Italy. Prior to his work with RFgen, he occupied several roles within direct sales, technical sales, technical development, sales and technical training, and software consulting services for multiple industries.