Dawn Sierra

Dawn directs all financial aspects of the DataMax Software Group, Inc. business, including accounting best practices, internal controls, design and maintenance of the financial reporting structures, and monitoring financial and sales performance. She also manages RFgen’s corporate policies, procedures, and contracts with clients and vendors within the organization.

She has over 20-years of leadership and operations management experience and over 12-years of financial reporting experience. Prior to joining RFgen, she held senior financial executive positions with School Innovations & Advocacy, Vision Service Plan, and Cigna Healthcare. She holds a bachelor’s degree in business administration from the University of Tennessee, with an emphasis in both marketing and accounting.